Led research for new category of smart, connected devices and apps and created strategy for the business through human-centered design. I was also the creator and editor for the ADQ, an internal design magazine, while also working closely with the VP of Design to define studio culture.
Created and edited six issues of ADQ, a quarterly magazine and tool for reflecting, archiving, and improving the design process, onboarding new employees, and connecting company executives to the team and its culture.
Co-authored with Rhys Newman, VP of Nokia’s Everyday Adventure design team. This essay looks at some of the characteristics that fosters happy, healthy, and creative teams (hint: No Dickheads!).
RESULTS: The article gained over 13,000 clicks in its first 3 days and was the #1 most read article on Medium for 1 week!
In collaboration with John McNeil Studio, this ethnographic research project supported the ideation and development of two future products in the active, outdoor tech space. Research deliverables included an interactive journey map as well as a series of short films aimed at inspiring the design process and connecting the team to its target audience.
FUN FACT: The research process consisted of 9 field interviews, 65 hours of recorded footage, 10 home interviews, 6,984 miles covered and one stolen camera.