People

The map functions as a tool to orient new employees, encourage Lab explorationg for current employees, and to put a human face on JPL for the outside public.

+

Technology

Armed with a GPS tracknig device, camera, and a trusty pair of shoes, I walked to every buidling on Lab in numerical order. What I thought would take a Saturday afternoon took 22 hours over the span of four days at a walking distance of 52.2 miles.

+

Design

The map itself is divided into two sections. The front is an Insider's Guide containing information I wish someone had explained to me when I began working at the Lab. The back provides several Walking Tours. A Welcome Pack and Website/Smartphone App were recently funded.

=

Insight

The creation of a new design practice requires a certain entrepreneurial spirit and chutzpah