People

I believe that the self-affirming tests often employed in traditional user testing portray people as superficial and one-dimensional. In response, I am interested in developing tools that allow designers to get involved with people and cultivate relationships.

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Technology

My practice as a designer draws on a personal interest in design-based research. In particular, I am interested in the ways in which emerging technologies, such as cell phones, GPS and social networks, generate idiosyncratic data as a way to understand the everyday lives of people.

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Design

I work across a variety of platforms, which frees me from the constraints of a specific medium. Instead I prefer to allow the information dictate the appropriate media type to tell the story, be it a book, film or exhibition.

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Insight

I believe the insights generated from my work provide not only a framework for telling stories and asking questions, but also provide new methods for invention within the design industry.