People

Other fans' videos as well as viewer comments to my own tribute video.

+

Technology

YouTube and the viewers' comments forum.

+

Design

A tribute video to the Phillies that documents and visualizes how a city held its collective breath moments before winning the World Series. A graph was subsequently made after men admitted to crying while watching the video.

=

Insight

Viewer comments are often more revealing than the videos themselves. And as a designer, there are some projects you just need to do for yourself.